{"product_id":"urchin","title":"Urchin","description":"\u003cp\u003eBreak away from everything fish have already seen. The Whack Em Urchin Bait is a next-generation soft plastic built around one simple idea: more contact, more movement, and more durability. Its urchin-spider profile creates a full 360° spread of fine, tapered appendages that pulse, flare, and react to the slightest movement. Whether it’s dead-sticked or worked aggressively, this bait never looks lifeless.\u003c\/p\u003e\n\u003cp\u003eMade with ultra-durable TPE, the Whack Em Urchin is built to outlast traditional plastics. It stretches instead of tearing, stays pinned through multiple catches, and dramatically reduces lost baits from short strikes or aggressive casts. Less replacing baits means more time fishing and more fish in the boat.\u003c\/p\u003e\n\u003cp\u003eThe unique radial design also helps it slip through cover clean while maintaining constant action, making it as functional as it is different.\u003c\/p\u003e\n\u003cp\u003eRigging Versatility:\u003cbr\u003e* Weightless\u003cbr\u003e* Drop Shot\u003cbr\u003e* Wacky Rig\u003cbr\u003e* Treble Hook\u003cbr\u003e* Flipping or Pitching\u003c\/p\u003e\n\u003cp\u003eAvailable Sizes:\u003cbr\u003e* 6cm or 2.5\" (2-Pack)\u003cbr\u003e* 10.5cm or 4\" (2-Pack)\u003cbr\u003e* 11cm or 4.3\" (1 Pack)\u003c\/p\u003e\n\u003cp\u003eKey Benefits:\u003cbr\u003e* 360° Action: Tapered appendages provide constant movement regardless of retrieve speed.\u003cbr\u003e* TPE Durability: High-stretch material resists tearing, ensuring the bait survives multiple strikes.\u003cbr\u003e* Snag-Resistant Profile: Designed to navigate dense cover without sacrificing performance.\u003cbr\u003e* Multi-Species Utility: Versatile rigging options make it effective for a wide range of predatory fish.\u003c\/p\u003e\n\u003cp\u003eThis product description is strategically crafted to highlight the unique mechanical advantages of the Whack Em Urchin, specifically focusing on its material longevity and hydrodynamics. By emphasizing the \"360° Action\" and \"TPR Durability,\" the text directly addresses common angler pain points—losing baits to short strikes and needing frequent replacements—thereby positioning this lure as a cost-effective and performance-driven investment. The clear, bulleted formatting for rigging and sizing ensures that the technical specifications are easily scannable, which helps reduce customer friction during the purchase process on the Shopify storefront.\u003c\/p\u003e","brand":"Just Lures Fishing","offers":[{"title":"Flash Red \/ 2.5 in.","offer_id":43340287377617,"sku":"SC221 RD","price":6.0,"currency_code":"USD","in_stock":true},{"title":"Flash Red \/ 4 in.","offer_id":43340287410385,"sku":"SC231RD","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Flash Red \/ 4.3 in.","offer_id":43340287443153,"sku":"SC241RD","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Flash Gold \/ 2.5 in.","offer_id":43340287475921,"sku":"SC222GD","price":6.0,"currency_code":"USD","in_stock":true},{"title":"Flash Gold \/ 4 in.","offer_id":43340287508689,"sku":"SC232GD","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Flash Gold \/ 4.3 in.","offer_id":43340287541457,"sku":"SC242GD","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Flash Blue \/ 2.5 in.","offer_id":43340287574225,"sku":"SC223BL","price":6.0,"currency_code":"USD","in_stock":true},{"title":"Flash Blue \/ 4 in.","offer_id":43340287606993,"sku":"SC233BL","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Flash Blue \/ 4.3 in.","offer_id":43340287639761,"sku":"SC243BL","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Flash Green \/ 2.5 in.","offer_id":43340287672529,"sku":"SC224GR","price":6.0,"currency_code":"USD","in_stock":true},{"title":"Flash Green \/ 4 in.","offer_id":43340287705297,"sku":"SC234GR","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Flash Green \/ 4.3 in.","offer_id":43340287738065,"sku":"SC244GR","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Midnight Green \/ 2.5 in.","offer_id":43340287770833,"sku":"SC225DG","price":6.0,"currency_code":"USD","in_stock":true},{"title":"Midnight Green \/ 4 in.","offer_id":43340287803601,"sku":"SC235DG","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Midnight Green \/ 4.3 in.","offer_id":43340287836369,"sku":"SC245DG","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Flash Brown \/ 2.5 in.","offer_id":43340287869137,"sku":"SC226BR","price":6.0,"currency_code":"USD","in_stock":true},{"title":"Flash Brown \/ 4 in.","offer_id":43340287901905,"sku":"SC236BR","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Flash Brown \/ 4.3 in.","offer_id":43340287934673,"sku":"SC246BR","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/0361\/9281\/files\/Urchin.jpg?v=1790744091","url":"https:\/\/digitaltownsmarket.com\/products\/urchin","provider":"Digital Towns Market ","version":"1.0","type":"link"}